Amanda Frances calls herself the “Money Queen,” and her bank account certainly backs it up. A deep dive into the RHOBH star’s business empire reveals she is pulling in over $400,000 per month, largely by selling digital courses with price tags that would make even Lisa Vanderpump blush.
THE
47,000MASTERMIND∗∗Atthetopofherpyramidisthe∗∗MastermindCourse∗∗,whichcostsajaw−dropping∗∗47,000.
What do you get for the price of a luxury car? Access to a group chat, monthly calls, and a VIP dinner.
Critics are calling it highway robbery, but Amanda’s devotees are buying in.
THE “VALUE” PITCH
Amanda’s marketing strategy relies on inflating the “value” of her products.
For example, she sells her Money Mentality Makeover Course for
2,999∗∗,butclaimsitisactuallyvaluedat∗∗This tactic creates a false sense of a bargain, convincing customers they are saving thousands while spending nearly $3k on modules about “energy and frequency training.”
999∗∗Evenherentry−levelproduct,the∗∗BestYearEver∗∗course,costs∗∗999.
The curriculum? Eight days of content focused on “releasing the past,” “creating vibes,” and “journal prompts.”
It is a lucrative business model: Low overhead, high margins, and a promise of wealth that keeps customers coming back for more.
Amanda Frances is undeniably successful at making money for herself. Whether her students see the same return on investment remains the $47,000 question. In Beverly Hills, you have to pay to play, and Amanda is charging admission at the door.
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